How to track your visitors on your website?

What is Google Analytics 4 ?

Firstly, if you are a website owner, regardless of the content you offer, it is imperative to determine the most valuable pages to your audience. This knowledge will assist in directing your efforts in the right direction, from blogs to e-commerce sites. The question is, how can one track the audience's activity on their website? The answer is simple: Google Analytics. It is a free platform provided by Google that monitors traffic, interactions, conversions, and more. Furthermore, Google Analytics 4 (GA4) is an enhanced version of Google Universal Analytics. If you are creating a new Google Analytics account, it is advisable to start with GA4 instead of Universal Analytics. This recommendation is because Google is promoting the newer system, which will ultimately replace the older one. By embracing it early, you will become proficient in its use more quickly. It is not a question of "if" but rather "when" the transition to GA4 will take place.

Steps involved to get going with your GA4 account.

1. Acces Google Analytics Platform

To do this, please access

https://analytics.google.com/

which will take you to the main page. Upon arrival, you will be greeted with the following view:

• Create an Account Name. It can be set to whatever you want, as it will be shown only to you.
• Enter a desired Property Name, along with your time zone and used Currency. Usually the name of your website should be filled in.
• Select your Industry Category. You can select Other, unless you can find a match for your business.
• Business size: You can usually go with Small ( 1 to 10 employees )
• How do you intend to use Google Analytics with your business? Select whichever option you are most interested in.
• Click Create
• Accept the Terms of Service Agreement

2. Setting the Data Stream

The next step is to set up a data stream to start collecting data.  GA4 works with either both Web and Apps, or just one of them. We will choose Web, since we are setting GA4 to run on our WordPress site.

After clicking on the Web icon, you will be prompted with the following window. You will be asked to fill in the

name of your website