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Discover 11 basic tips that will help you build a website that keeps visitors engaged and coming back for more.
Georgiana Nutas
Written by
Georgiana Nutas
Building modern web applications at BluDeskSoft. We write about what we learn along the way.
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When it comes to websites, we tend to think exclusively about design and content, although there are a few other essential aspects to consider. Spaces, for example, provide an experience for the user just as much. And while it's evident that a cluttered and disorganized store will drive customers away, this is less apparent but just as true regarding a company's web page. Because there's nothing more frustrating than a page where you can't find what you're looking for. That's why, at bludesksoft.com, we've put together 11 tips to help you create a site that is easy and enjoyable to navigate.
Traditionally, the page's top left-hand corner is reserved for your logo. This way, even if the customer opens several tabs at once in their browser, they'll always know they're on your company's site. You must link the logo to the home page so people can return to it with just one click.
If the titles you choose in the navigation bar are concise and to the point, the user will quickly find what he's looking for. It's best to avoid metaphors and puns here to ensure the customer understands what you're offering.
The layout of your site will give it a clear structure and guide customers through all the content. The site map is the equivalent of a book's table of contents: it's there to direct your customers better and enable them to read the segment that interests them most.
Don't forget to air out your text to make it pleasant to read. Don't use overly extravagant typefaces. They make it difficult to read and tire quickly. Otherwise, your potential customer will likely leave the site before discovering what you offer. A site's beauty shouldn't stand in the way of its usefulness, and vice versa.
Photos shouldn't be placed on your page as decoration. Their purpose is to give the surfer as much information as the text. So try to avoid redundancy and use images to complete what is not said in the written word.
Whether it's a small or large site, this tool could save your customers a lot of time. You aim to inform them about your products or services, but some users know precisely what they want. And if they can't easily find it with you, they'll go elsewhere.
Today, web content is displayed everywhere: computer, tablet, smartphone, console, connected TV, e-reader, and we're surely forgetting… Consider making a mobile version while leaving users the option of returning to the computer version if they wish.
Nobody appreciates the long wait for a web page to load. Don't forget that not everyone has access to the same connection speed, and the more you load your site with animations and heavy files, the greater the risk that customers won't be able to access your page.
Avoid very long or complex names that could confuse your customers. Think about your company's future and growth, and make sure your URLs are easily remembered in English and the native language.
It's vital that your customers can contact you if they wish and that this information is easy to find. What's more, beyond influencing the ergonomics of your site, this tip will increase customer confidence in your company.
Even the best user experience could be ruined if your site isn't secure. These days, protecting the data of those who have placed their trust in you is simply essential. If you want to secure your site, we recommend SSL Certificates.
Creating a user-friendly website goes beyond design and content; it’s about providing a seamless and enjoyable experience. By focusing on clear navigation, fast loading speeds, intuitive layouts, and security, you ensure visitors can easily find what they need and trust your brand. Implementing these 11 tips will help make your website not only visually appealing but also functional and efficient. If you need expert assistance, bludesksoft.com is here to help!
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